The internet has afforded great opportunities to companies in the modern age and allowed them to expand their markets and reach out to a global consumer base. However, while the web has helped businesses, it has also thrown up one major problem – namely, how to get your company website found online.
We live in a world where there are now more web pages than there are people, making it increasingly difficult to make your site stand out from the throng and attract attention. Unfortunately, where once it was enough for firms to simply be online and have a company website , now, your focus should increasingly be on looking at ways to market and promote your content online.
What Is SEO and What Effect Could It Have on My Firm’s Website?
Although statistics vary, depending on which report you believe, it’s estimated that around 71% of all consumer journeys now start with an online search – typically, on Google. The sad truth is that, if your site isn’t featured in these searches, then you will likely be missing out significantly.
The term Search Engine Optimization (SEO) refers to a set of tricks and techniques typically used by web marketing professionals to help propel a website up the Search Engine Results Pages (SERPs) to generate more traffic. The logic here is very simple – the higher you appear in the search engine rankings, the more likely you are to attract attention and, in turn, increase your site visitors.
In truth, you will always see the best results if you hire the services of a professional SEO and web marketing specialist, but there are still some things you can do yourself that will help place your site higher.
If you’re finding your company website is wallowing in relative obscurity, below are some tips you could try to push your pages higher.
Prioritize and Organize Your Content Well with Informative Headers
Google’s algorithm for sorting websites is constantly changing and is massively different from the original one it started with. As the company moves more and more towards using Artificial Intelligence (AI), Google is beginning to ‘read’ content almost like a human. Consequently, you should make your site as easy to read as possible, splitting content up with informative header tags and ensuring that your pages are well organized.
Also, if you sell products online, you should ensure you title the goods well, with clear and easy-to-understand names. For example, one well-known online medical goods store does a great job of this, with item titles like ‘disposable medical curtains’ leaving you absolutely no doubt about what the product is.
Run a Blog Site in Addition to Your Main Content
Google and other search engines like nothing more than fresh, updated content and will reward you for it. However, in most cases, once your company site is live and published, there’s probably very little need to keep changing the main promotional text you slaved over to get the tone just right.
To get around this, you should start up a blog site that will allow you to post content regularly and branch into other subjects and articles that might not sit so comfortably on your main promo pages. Writing informative and helpful text is also a great way to get ranked higher and promote yourself better.
Guest Write for Other Respected Blogs or Websites
While having your own blog is a great idea, guest-writing for other blogs or high-ranked sites is a surefire way to get your site ranked higher (just make sure you include a link to your website somewhere in your text). Again, the premise in this is quite simple – if Google already highly ranks the site you’re posting to and finds a link to your site, then it sees it almost as a recommendation.
Stay Active on Social Media
Social media is a great tool for promoting your company, but it can also be very effective at increasing your rankings. As rule, you should have accounts on the major players, such as Facebook and YouTube, but don’t discount some of the smaller services, like LinkedIn or Pinterest, which might work even better for your company.
For example, Pinterest, with its 77% female user base, could be the perfect choice if you specialize in products oriented toward females.
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