Digital marketing is a rapidly growing industry. Digital marketing agencies are estimated to grow about 30% annually over the next five years. That’s good news for you and your business! The bad news is that many other digital marketing agencies are looking to grab a share of this rapidly growing pie. How do you stand out from the crowd? The method is easy. Promote your agency on social media. Luckily, we’ve put together this guide on promoting your digital marketing agency on social media and getting results like never before.
Provide Valuable Content for Free
We provide valuable content for free. Providing your followers with quality resources and information is essential. Especially if you’re in a niche that’s hard for prospects to see, by providing valuable information, you can set yourself apart from other agencies and show that you care about making quick money and helping the industry as a whole.
Here are some ways to contribute free resources
- Distribute templates (for example, HTML email templates with beautiful design elements)
- Provide an example campaign (e.g. an example of how a social media advertising campaign was set up)
- Give advice (e.g., “Here’s what I recommend if this is your situation”)
Leverage social proof
Social proof is a way to build trust. But it’s not just numbers. It’s about showing potential clients that you are a real business with customers.
Here are some examples of social proof
- Customer reviews of your service on Facebook or Yelp (preferably five stars)
- Photos with industry influencers, such as authors or influencers
- Press or other mentions of your agency as a digital marketing thought leader
Define your target audience
Who are you trying to reach? Are you targeting executives, middle management, or new hires? This will help you decide where and how to promote your agency. For example, LinkedIn might be a good fit if you’re targeting executives. For middle management, Facebook might be a better choice. For entry-level employees, Twitter may be your best bet. The more specific, the better – don’t just say “executive”. Say “CFO” or “VP” instead (and make sure they’re the CEO!).
Know your competitors
You should know who your competitors are and what they are doing now. That way, when it’s time to promote, you’ll differentiate yourself from your competitors by highlighting exactly why a potential customer would choose to work with you over your competitors (or both). Can be achieved. For example, suppose one competitor has a strong presence on Instagram, and another has no Instagram account. In that case, this may favour brands that already have an Instagram page set up. . See more posts specifically related to them (although there aren’t many).
Grow your agency with Facebook Groups
If you’re an agency, you should have a page on Facebook and a presence on LinkedIn, but other social media platforms help. It’s not Instagram. Facebook groups are a great place to connect with potential clients and build relationships that lead to agency work.
- Create a community about your brand
- Promote new content and campaigns from within the group (share links, hashtags)
- Share user-generated content within the group (give credit where possible)
- Share testimonials and case studies (again, with attribution where appropriate).
- earn the trust of customers
- Be consistent in your message.
- Make your message transparent.
- Be honest with your message.
- Please share your message.
Be human with your message. You are not a robot! People are likelier to trust and listen to other humans than to robots or companies that don’t feel like “real” humans. ). That’s why building relationships with potential clients and customers is essential through social media channels such as Facebook and Twitter. That way, they’ll get to know you for who you are and understand that you can also build a relationship on a personal level!
Share user-generated content
User-generated content is one of the best ways to show your brand’s value, and it’s also a great way to promote your digital marketing agency on social media.
User-generated content can be used in many ways
Share photos and videos are showing how people use your product or service. For example, if an app developer just released a new game, they can share pictures of players who have reached a certain level in the game. This will help other players understand how fun playing is and encourage them to download it!
Use testimonials from customers who like working with you or using your product/service. These testimonials can be posted directly to your Facebook, Twitter account, and more! The more positive feedback people hear about an organization (including yours!), the more likely they will work together again on future initiatives (err… business!).
Showcase your work with engaging videos
Finally, if you haven’t done so, you can create a show reel for your digital agency. Showcase your work with stunning videos. You can use these social media strategies to increase brand awareness. Social media is a great way to connect with customers, promote your brand, and find new customers. It is also essential for building trusting relationships. If your customers trust you, they will buy more often. If not, look elsewhere.