You’ve probably noticed that you have plenty of competition at trade shows. Potential customers are often overwhelmed by the number of vendors and interesting products available to them. Therefore, you must make your booth stand out from the crowd. Not sure how to do that? Then read on for some ideas.
An Eye-Catching Display
Your first step is to create an eye-catching display. Focus on images and colors that draw potential customers in and make them want to learn more about your products or services. You could try a tension fabric display for something extra special or build a set of panels that explain your offerings and position them above samples of the products themselves so that your customers can check out your wares directly. Be careful not to overwhelm anyone with too many design elements. This could actually give your booth a “busy” look that might chase people away.
The Right Lighting
Strive for the right lighting, too. You’ll want a soft light that isn’t glaring but that is bright enough to illuminate your display and products. You might invest in backlit displays for a professional look as well as spotlights for emphasis. Just make sure your customers don’t need sunglasses to enter your booth.
Trade show vendors often have a hard time judging how much information they should include in their displays. You’ll want to provide enough details about your products or services to spark an interest in customers and get them to ask for more information. Then you can hand out brochures or information sheets with more detailed descriptions and prices. Be careful not to overwhelm people with information. They might decide to walk away. Also, be ready to answer questions and offer explanations as desired.
You can give your booth an extra boost by including interactive elements. You might perform product demonstrations, for instance, or allow customers to try out your products (with supervision, of course). If you’re offering services, have photo albums available to show off your jobs or explain the nature of your services. Perhaps you’re an event planner. Then showcase some of your best parties. Maybe you’re a computer repair specialist. Your photos or images could show various computer errors and how you’ve tackled them and found solutions. If the show allows you to hand out samples or coupons, be sure you have plenty on hand. Your customers will be more likely to remember you if they have something to take away with them.
Finally, fill your booth with friendly faces. You and your employees should always greet potential customers with a smile and an enthusiastic welcome. Be willing to answer questions, explain your products and services and help with interactive elements. Someone should be available in your booth at all times, so when you need a break, make sure you have a fill-in. Visitors should feel important and never ignored, but don’t get too pushy. Some may be just browsing. Focus on those who seem truly interested in what you have to offer.
Your trade show booth can stand out from the crowd if you follow some of these tips and put in the effort. So get ready for some successful shows.