You will experience many ups and downs when you start a new business. But custom printed packaging design is one area where your business doesn’t have to work hard to do well. No matter what product you sell, you need to pay attention to the entire cardboard boxes packaging process to enable the product to sell even more.
But how can you make your custom cardboard packaging that stands out? Read on to find out the top 9 tips for making a great design and how getting the packaging right can help you sell more.
9 Things to Increase the Sale to Approach Cardboard Boxes
-
Put your package design to the test
Remember to be patient! Before you finally put your packaging on the market, you should experiment with it with your clients, family, and friends. This will help you see any missing information or mistakes you cannot notice.
It’s also the best way to determine if your packaging speaks to your target audience. When a person buys any product from your store, they will first notice the packaging. Amazing packaging artwork will force your customer to visit your brand again.
-
Don’t stick to the rules (Literally)
Cardboard boxes can feel old-fashioned, and some things just don’t fit well (anyone wants to guess what they are?). On the other hand, Die-cut pouches come in many different shapes and sizes. They look extra sleek and modern and will enable the product to stay secure during shipping.
Don’t forget about the use of die-cut pouches when you’re making plans for your packaging. They might give your product the extra flair it needs to sell like hotcakes.
-
Choose the right combination of colors
When we talk about custom cardboard boxes packaging design, color selection plays a major role. If you want to sell a product that makes people feel calm and in touch with nature, like cannabis, green is a safe choice.
On the other hand, if you want to get people excited and passionate about a high-energy product, like coffee, red may be the best choice. For a good packaging design, you need to think about how different colors look and how they make you feel.
-
Choose the right style of font
Like with color, the font you choose for the cardboard boxes packaging of your product can have a big effect on how well it sells. Is your product cool and young, or is it more traditional and serious? Choose a font that fits the style you want.
In addition, ensure that the font you are using is the right size and should be readable. It should be large, so the customer does not strain their eyes while reading it.
-
Avoid damage and spillage
Think about the chance your product will get spilled, broken, or thrown away before customers can use it. An excellent cardboard packaging boxes packaging strategy will protect your product from oxygen contamination, decay, moisture, etc. Some packages are spill-proof, tamper-evident, or child-proof to bring extra security.
If you want to ensure your customers get the best product possible, choose a packaging system that protects you.
-
Don’t forget the hooks and shelves
Think about how you will show off your product. If it’s more important that your cardboard boxes packaging design can stand on its own, then stand-up pouches are the best choice. If it’s yet more likely to be hung on a rack, hang-up pouches are a better option.
Also, do you think it’s important that your packaging be visible both ways? How and where the product is about to display will have a big effect on the overall design of the packaging.
-
Get to know how your customers feel
People buy not only with their eyes but also with their feelings. Don’t be afraid to use your customers’ feelings to show how your product fits into their lives.
For example, a good package of dog treats should remind the buyer of how much they love their dog; hence, a cardboard printed boxes package of jerky might remind any potential buyer of how much they love being outside. To connect your product and your target audience, you need to find subtle ways to link it to your customers’ emotions.
-
Form follows function
First and foremost, think about how good and useful your packaging is. Sometimes, you have an attractive box design; still, you cannot make it look appealing on shelves. Generally, small font designs will make the box unimpressive.
Choose the correct type of zipper or the tear notch for your cardboard boxes package based on how the customers will use your product. Can your product be eaten in one sitting, or will a zipper keep a product fresh if it’s meant to be eaten at different times? Focus on how well your product works, and you’ll end up with something that almost sells itself.
-
Argue with your case
Lastly, your overall product’s packaging should appear clear regarding what it is and what makes it look great. Does your business have a strong philosophy, clear core values, or a promise to give back to the community?
You usually only have a couple of seconds to get a potential customer’s attention with a design that stands out, a well-written product description, and a strong corporate identity and vision. Thus, ensure that you follow all the rules which will force people to take maximum interest in your store and return.
To conclude, different techniques and approaches are adopted to boost the sales of your product with cardboard boxes. But each method will bring a different result for you. You should take guidance from your competitor brands and see how they have evolved the use of cardboard boxes for product display.
Go for it now!
