The reason why tobacco companies are putting more attention on marijuana packaging is simple: it’s cost-effective, appealing to youth, meets federal regulations, and is environmentally friendly. The companies have also been watching the marijuana market closely since the 1970s, and they’ve already made changes in corporate planning strategies to be prepared for the market’s future growth.
Cannabis packaging is environmentally friendly
The cannabis industry is rapidly expanding, and packaging for the product is no exception. While the market is still in its early days, the legal marijuana market is projected to grow to $73.6 billion by 2027. This growth provides both significant benefits and opportunities but also requires customized marijuana packaging boxes to keep up with the growing industry.
To minimize their environmental footprint, Cannabis companies have been getting creative with packaging. For instance, Oregon’s Rising Leaf Farms produces sun-grown cannabis and doesn’t use single-use plastic packaging. Their packaging is made from biodegradable and recyclable material.
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It’s appealing to youth
Research has shown that cannabis packaging can appeal to the youth market. By integrating brand imagery and messaging, cannabis packaging is more likely to attract the attention of Gen Z. It also speaks to their interests, including gender, style, and lifestyle. It can also be more environmentally friendly and attractive than other forms of packaging. Its uniqueness can also stoke the excitement quotient of the youth.
The research involved an online study that included 45,378 participants, 16 to 65 years old from US and Canadian jurisdictions. Participants were randomized to various cannabis packages, ranging from those with no brand imagery to packages with full images and messages. They rated the products’ appeal, as well as the effectiveness of the warning messages on the packaging.
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It meets federal regulations
Federal regulations for tobacco businesses require companies that manufacture and sell tobacco products to apply for premarket review before the products can be sold in the United States. This is a standard that has been adopted for a variety of products, including marijuana. It is also important to ensure that cannabis products are packaged in a way that is safe for consumers. This includes warnings about marijuana products being harmful to children and other animals and avoiding their use while pregnant or breastfeeding.
Regulations for marijuana packaging should reflect best practices in tobacco control, including limiting the use of additives and product formulations that may be harmful to health. In addition, these regulations should not allow for the use of packaging that attracts children and the youth, which are the most vulnerable to adverse effects from marijuana.
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It’s cost-effective
Manufacturers of marijuana products face unique challenges when designing the packaging for this product. For example, they must ensure airtightness and protection from UV rays. Furthermore, they must be tamper-proof and child-proof. Cost-effective packaging for cannabis products must also be a priority. Many packaging solutions fail to meet these needs and are vulnerable to violations of quality standards. However, a new start-up in Massachusetts is addressing these problems head-on.
In addition to being cost-effective, marijuana and hemp packaging should be compliant with government regulations. Using turnkey products that require minimal customization can also minimize your costs. It is also important to remember that less is more, as too much packaging creates an unattractive customer experience and waste. So, it’s vital to choose such a kind of CBD product packaging company that offers quality packaging at an affordable rate.
It’s environmentally friendly
Marijuana packaging is a great way to make your business more environmentally friendly. It’s easy to reuse and repurpose packaging materials. It’s also a good way to get creative. You can even make crafts out of cannabis packaging. Whether you’re making a flower bouquet or a candy bar, cannabis packaging is a great way to make your business more sustainable.
Marijuana packaging is also a great way to help reduce your carbon footprint. Most cannabis packaging companies manufacture custom weed bags made of biodegradable material, which is also recyclable. Marijuana packaging often makes use of recyclable and biodegradable tin containers and biodegradable joint tubes. These materials are not only eco-friendly but are also cost-effective for your business.
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