The number of mobile devices worldwide has been on the rise. Statistics show that approximately 18.22 billion devices will be operating by 2025. The dependence on devices to fulfill people’s daily functions is the cause of this massive growth.
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Mobile applications are useful to users because they help them to pay their bills, shop, communicate, watch the news, book tickets, entertainment, etc., anywhere and anytime.
The penetration of smartphones drives the number of customers who choose to use mobile apps instead of websites, call centers, emails, or social media to communicate with companies.
Foreseeing this trend, the majority of businesses have taken an app-centric strategy. Companies design software applications and run them on mobile devices to serve the needs of their customers. As a result, half of the internet traffic comes from mobile devices because nearly 79% of users shop online using their smartphones.
Mobile apps are a thriving ground, and your business should consider having mobile apps in addition to other digital channels such as a website.
Here are additional 7 advantages of using mobile apps business.
1. Builds a More Personalized Experience
Modern customers are passionate about the personalized shopping experience. Aware of that, businesses surround their customers with relevant products and services, which has made it easier for them to make decisions.
Brands use mobile apps to deliver real-time recommendations to their users. They let their customers filter product deals because this excites them and helps build an emotional bond with these applications. Further, the applications allow users to customize their preferences.
After that, businesses analyze customers’ behaviors, interests, and geography to provide appropriate content and delightful experience. Such insights enable them to target the right audience with the right products, which means more revenue and happier customers.
2. Promotes Your Contact Center Services
A business can promote its contact center, email address, and links to its social media channels on its mobile apps. Details about your other support channels show that your business wants to engage with its customers.
Specifically, a contact center is an important channel that your business should have in addition to creating support documentation with answers to common questions on your mobile apps. You can promote your contact center services, including call-back services in your mobile app, and encourage customers to use them when necessary.
The strategy is to create an emotional connection and offer a seamless customer experience when using your mobile apps. Indeed call-back services assure potential buyers that you can reach out to them when necessary. This improves communication and collection of customer data which you can use to promote your brand and products.
3. Offers Online and Offline Access
One can access all mobile app functionalities offline because they store data within the device. Mobile apps stand out because they perform efficiently in online and offline modes.
Providing services offline offers a seamless customer experience which leads to consistent user engagement. Your customers will be happy if they can check the latest content and get updates about upcoming sale seasons and new deals even without an internet connection.
4. Gives Users Real-time Updates
The in-app notification is the cause of the dramatic increase in the number of mobile apps in App Stores and Google Play Store. Brands use and reap the benefits of push notifications.
They manage to convert users into customers regardless of their interests. They achieve that by keeping their mobile app users updated about new deals and sale seasons.
Companies analyze user behavior and interests. Such insights help them create content and offers that directly grab users’ attention within seconds, which translates to more sales and revenue.
5. Improves Productivity and Affordability
Businesses engage and support their customers through social media, email, chat, etc. They link their websites, emails, and social networks with their contact center to offer smooth interactions. The aim is to reduce customer friction and deliver a unified customer service experience.
Integrating your communication channels with the best online call center software can help you collect customer feedback, identify breaking points in your mobile app customer experience, and make improvements.
But productivity is slightly higher, and the cost is lower when you communicate with your customers directly on mobile apps. Unlike humans, these applications have no mood swings. They present the same face throughout the customer journey.
You can encourage customers to share the offers they find on your mobile apps on their walls on social media. When happy customers serve as your social media marketer, your marketing and branding expenses significantly reduce compared to running marketing campaigns through other digital channels.
6. Increases Brand Visibility
People have reduced the hours spent on watching TV commercials and increased their time on their phones. That switch is good news for businesses that promote their products and services online.
Without spending a lot of money, companies run their advertising campaigns on mobile apps. But they must develop mobile applications with all functions that users need.
A company can use its mobile apps as a brand ambassador to increase its business brand visibility. Customers give well-designed and easy-to-use applications positive reviews and higher ratings.
Coupled with the right services and consistent engagement, a highly-rated mobile app can improve your brand recognition than your website.
7. Enhances Operation
Customers abandon websites that take longer to load. Mobile apps load faster than optimized, responsive mobile websites. This explains why many customers use smartphone applications to shop or watch the news rather than their computers.
Apps store data locally and can retrieve the relevant dataset quickly. That is not the case for mobile websites that fetch data from servers. Thus businesses should consider using mobile apps because they help them give services as fast as possible. Any slight lag can lead to a massive loss of revenue and customers.
Mobile apps have changed the way businesses and customers engage with each. Compared with websites, these applications are fast and easy to use, which provides your company with a better path to deliver exceptional service to your customers. Customers listen to sales pitches and commit to brands they trust, and mobile applications can help do that.
The list of advantages of using mobile apps in business is endless. But the 7 benefits show how delivering services through mobile devices has taken online shopping to a new height.
Therefore every company in operation at this age should have a mobile app and leverage all the marketing possibilities it offers.
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