Be an expert
Writing is speaking with authority, so before you can write well, you need to be an expert in your field. You should feel confident that you could talk for hours about anything and have it come off as fluidly as possible.
This level of expertise comes through experience. At some point in your life, you’ve done something that made you feel like an expert. Maybe you took a class that taught you a new skill or you read a book that completely blew you away.
You felt like you knew what you were talking about, but more likely than not you didn’t know everything there was to know. People who speak fluent other languages often don’t realize that they do not know the language very well.
By being aware of this fact, you’ll avoid making mistakes. You won’t sound like you know what you are saying if people ask how familiar you are with the subject matter.
If you try to bluff your way through things, they will see right through you.
Be personal
“Content is people, not pages.” This saying goes hand in hand with how successful writers are taught to write.
You will have better luck teaching a duck to sing than trying to teach a computer programmer to be emotional.
They are trained to think analytically, which means they believe content comes from an argument or question that needs to be solved.
When you try to teach them to be emotional, they can only perform if they feel something emotionally relevant. Forcing emotion onto someone who does not naturally feel it works like pushing water down a tube.
It either comes out the other end as fluid or nothing at all. Experts know How to add a biography on Wikipedia and Be personal is about being real and relating to your readership.
If you talk about yourself too much, then you run the risk of coming off as self-absorbed. You also want to avoid talking about your life because people don’t care what you had for breakfast.
However, there is a fine line between being real and being too real. Many students fail to realize that going through life pretending to be someone else is not very realistic.
Try writing about things that affect you or those around you, but keep your descriptions factual and without adjectives. Keep your emotions under control when describing scenes/events.
Everyone has different ways of expressing emotions; yours may be more artistic or creative ones. Don’t worry about formatting or
Make observations
Observations are one of the most powerful ways to learn about your surroundings, people, and situations. This is because perceptions depend on personal experiences, and everyone has different perspectives.
To use an example, look at these two trees. One is tall and skinny, the other is short and round. Which tree seems like it could hold up under pressure? Probably the first, but if you were to ask someone who believes that trees with thicker trunks are more valuable, they would probably say that the shorter tree is stronger.
It all depends on what you consider “strong”. Your perception matters. With this in mind, make several observations of things around you and how you perceive them. Then, use information from those observations to form opinions.
For instance, did you know that color can change the way you feel? Colors such as red or blue have been proven to increase heart rate and blood pressure. If you work in an office, colors like green or purple may help you relax.
This is why we like some rooms to be purple and others to be green. It’s not just our preferences that matter; studies show that colors have properties that affect us physiologically.
Even the paint chips used on walls have implications for our emotional state. By knowing what effects certain colors have, designers can create environments that have positive outcomes for health and productivity.
Use storytelling
Even if you are not normally storytellers, you can share stories via your content.
Your words can tell stories all by themselves. You can use anecdotes, personal experiences, questions to lead the reader down a path, and so on.
You can make up a story or take one from life, but it must be real (and confirmed by research) and need to have a lesson for readers.
Anecdotes will always win people over, especially if they’re true and memorable. No matter how graphic or detailed, every story has a part that people cannot help but draw out.
If you want to tell a story through your content, there’s no better way than telling a story with facts. This helps boost engagement and readability.
Make actions statements
This is another one that I like to call “the secret ingredient”. Actions statements are for people who think they need to explain what they want to do or have done to them.
Everyone knows what it feels like to be told by someone else that you aren’t doing something correctly, but sometimes we don’t know how to tell us ourselves.
When people talk about how to get out of the habit of making comments, this is why.
We can lose track of our own thoughts and behaviors, especially if we’ve been living a certain way for a long time.
It becomes a subconscious thing that we can forget about. We start going back in memory and thinking, “How did I used to behave? How come I didn’t do that?”
This is because telling yourself things through words gets into your head and makes you more aware of your behavior. It helps when you have a partner/friend that’s trying to help you move forward.
Be consistent
“Consistency” is the word that best describes the feature I like most in blogging.
It takes a lot of work to build a reputation within your niche, and it takes even more effort to make regular readership grow.
But without consistency, all the hard work will have been for nothing.
That’s because people lose interest very quickly. And they forget about you much faster as well.
If we take our favorite example of how Twitter came into being – limited messages per day, 140 characters flat would be good enough for everyone else but me!
I think we can agree that this was not an easy change for someone like us to make, but he still did it twice.
He set a goal that was challenging for him, and then he stuck with it.
And every time he published a tweet, he kept his resolution fresh in his mind.
Share your content
Once you’ve created quality content, the next step is to get it out into the public eye. If you want people to find out about your business, website, or event, you’re going to have to promote yourself (or your business) online.
When you share content, you are spreading information through social media, email lists, blogs, websites, and other platforms. People can easily find your content and start sharing stories with each other.
Social shares helps when it comes to traffic to your site, because someone who finds your content via social media will most likely click on another link and buy from you. All of these links tell potential customers that you’re an expert in something they need, which is one of the top reasons people choose to work with experts.
Links also help search engines place your content higher in results for relevant searches, which increases exposure of your content. By having high-quality links to your content, others may even decide your content is worth paying for advertising space or attention.
These habits will help you create good content and share it often. But remember; being consistent is more important than anything else.
Distinguish yourself from competitors
There’s a reason that most content writers are men and only one writer is women—because it helps them to compete with other writers.
If you’re not good enough to stand out from the crowd, then no one will hire you to write content. You also won’t get hired by anyone.
There’s a reason that most companies want someone who can produce quality content daily – because it increases your engagement with their brand.
You want people to love what they read? It needs to be fresh and unique – which means you need to have an audience.
Content writing takes skill and expertise to produce top-quality work. Those skills don’t just come naturally for you. You must learn how to develop those skills as a writer.
In addition to being skilled at producing high-quality content, you also have to understand your market and its demands. You need to know why people buy products or use services and where they make complaints.
To succeed as a content writer, you need to invest time in learning about content marketing, business, websites, trends and more. Keep practicing and there’ll be money around talking about it.
Create content that solves a problem
There’s a reason why most bloggers are content writers — they work hard all year long, investing time and energy into creating quality content for their blogs.
It’s not enough to have a great topic anymore. You also need to have fun while you’re writing about it. And your readers don’t want to be lectured to.
You can still write good content even if you’re going through a difficult phase in your life. It just takes some creative thinking.
And when you look back at your past writings, you can see how these habits have helped you become a better writer.
Here are seven ways you can make your content more engaging.
