Nissan has confirmed the end of production of its affordable, emerging-market-focused Datsun Indonesia brand, just nine years after it was revived. Nissan says its strategy going forward will be to focus on its core models and trim levels in order to deliver maximum benefits to consumers, dealers, and the company itself. This is a change that must be implemented as part of a new global transformation strategy.
Back in 2020, Nissan discontinued its Datsun plants in Russia and Indonesia, and in early April this year, the brand’s product line was officially ended with the cessation of operations related to new car manufacturing at the Chennai plant in India. The Nissan spokesperson said that customer satisfaction now and in the future will remain a top priority for Datsun, and that while no new cars will be produced, the highest standards of after-sales service, parts availability and warranty support will continue to be provided.
Datsun was founded in 1931 and later renamed Nissan in 1934, while Datsun focused on the Asian and Latin American export markets. And so on. It was only in 1981 that Datsun faded from the market under the unified Nissan brand. After its resurgence in 2013, Datsun shifted to an affordable model to focus on emerging markets, but due to the wave of electrification and globalisation, it had to leave the market once again.