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How Google Meta Tags Impact SEO

Meta Tag Definition: What are Meta Tags?

Meta tags are unit snippets of text that describe a page’s content; the meta tags don’t seem on the page itself, however solely within the page’s ASCII text file. Meta tags are units of minimal content descriptors that tell search engines what an online page is concerning.

The only distinction between tags you’ll see (on a blog post, say) and tags you can’t see is location: meta tags solely exist in HTML, sometimes at the “head” of the page, then area unit solely visible to look engines (and those who understand wherever to look). The “meta” stands for “metadata,” that is that the quiet knowledge these tags offer – knowledge concerning the info on your page.

Do Meta Tags facilitate SEO?

Yes, they do, but not always and not in every case. one of the goals of this page is to clarify that meta tags will doubtless facilitate your SEO services rankings and that has principally

fallen out of use. (See recognize Your Meta Tags below). Find keywords to create your meta tags helpful with our Free Keyword Tool. If you wish to search out whether or not a given Simply right-click anywhere on the page and select “View Page Source” to see if the page is using meta tags improperly. A new tab can open in Chrome (in Firefox, it’ll be a pop-up window). The meta tags would be in the upper half of the page, also known as the “head.”

Know Your Meta Tags

There area unit four major varieties of meta tags price knowing and we’ll remark on all of them here. Some don’t seem to be as helpful as they once were. Others area unit price victimization often, and can seemingly increase your traffic by rental Google grasp UN agency you’re and what you offer. (There area unit quite four sorts of meta tags, however, some area units are less common or not relevant to internet marketing). Also Read: Free keywords research tools

The four varieties we’ll discuss here are:

  • Meta Keywords Attribute – A series of keywords you consider relevant to the page in question.
  • Title Tag – this can be the text you’ll see within the SERP and at the highest of your browser. Search engines read this text because of the “title” of your page.
  • Meta Description Attribute – a quick description of the page.
  • Meta Robots Attribute – a sign to look engine crawlers (robots or “bots”) on what they must do with the page.

Meta Keywords Attribute

Meta Keywords square measure associate degree example of a meta tag that doesn’t create abundant sense to use currently. Years ago, the meta keyword tags could be helpful, but not any longer.

Remember back in preschool and once your teacher gave you a stern look and aforementioned “if you can’t stop exploitation those crayons while I’m talking, I’m getting to take them aloof from you,” and you didn’t listen and, to your shock, they were so taken away? That is a variety of meta keywords used by Google.

Years ago, marketers hopeful for page views would insert keywords entirely unrelated to their pages into their code in an endeavor to pirate traffic from the additional fashionable pages, people who truly were regarding Lindsay deity, or whoever was then trending. This was called “keyword stuffing.” Google eventually got wise to this and determined in the finish to devalue the tool. currently, Google doesn’t use meta keywords in its ranking formula the least bit, as a result, they’re too simple to abuse

Title Tag

Title tags, on the opposite hand, square measure the foremost vital of all of the meta tags mentioned here. These tags have a true impact on search rankings and, maybe even as significantly, square measure the sole one amongst the tags we’ll discuss here that square measure visible to the typical user. You’ll notice them within the search results page:

This is notably helpful if wish|you would like|you wish} to present the page one primary title for the user however want to clarify or modify that data for SEO functions and for the user who’s shuffling multiple tabs on their desktop.

Meta Description Attribute

The meta description could be a helpful meta tag as, terribly merely. It explains to look engines and (sometimes) searchers themselves what your page is about it’s vital to notice that the meta description tag won’t continually show up within the results for a Google search (Google often picks a piece of text from the page itself) however it’s helpful in different ways that. Google has additionally explicit that keywords in meta descriptions won’taffectn your rankings. However, a compelling meta description tag might provoke searchers to click through from the SERP to your website, particularly. If the outline includes the keywords they were checking out. And a powerful click-through rate from the SERP might indirectly improve your rankings.

Google’s reasons are somewhat mysterious, however, their actions speak loudly: meta keywords don’t a lot of matter any longer, but meta descriptions most actually do.

Meta Robots Attribute

With this attribute, you’re telling the search engines what to try to do along with your pages:

  • index/noindex – This tells the engines whether or not to indicate your page in search results or not.
  • follow/nofollow – This tells the engines what to try to do with links on your pages: whether or not they ought to trust and “follow” your links to a consequent page or not.


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