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Making Instagram Reels

Instagram reels have been something we all are obsessed with. You can spend hours drafting and watching reels. If you are a content creator or a business holder, reels are the best way for you to improve your reach. Let’s confer everything about Instagram reels.

What are Instagram reels?

Instagram reels are short videos of 15 second to 1 minute drafted using varied audio and video effects and displayed in a vertical scrollable column. Reels on Instagram can be drafted using multiple AR effects and also be recorded using your own audio. Reels encompass content that is entertaining, educational, funny, sales related etc. Reels section has different reels for every user based on their latest search or the type of content they recently viewed. What one sees in their reels section is purely dependent on their interest. Instagram only allows you to bookmark Instagram reels but if you want to download those reels then you can download them using third-party applications like Instazoom. Then those downloaded reels can be easily shared across other platforms like Whatsapp and Facebook.

How to make Instagram reels?

To make a reel on Instagram simply follow these steps:

Step 1: Tap on the reels button in the bar below the feed or select the reels option from the dropdown list by tapping on the plus icon in the top right corner of the screen.

Step 2: Once the reels camera has been revealed, you can view a tool panel on the left of the screen. From this list select the ‘audio’ button and choose an audio to record your video in you can even use your own audio and record it. Then put a timer for the video before it starts recording. You can even choose a filter for your video. Now tap on the recorder button to start recording your video. Once your video has been recorded simply tap done.

Step 3: Now edit your video using varied AR effects. You can also add text to your video along with stickers and filters. Once your video is edited, tap on the next option.

Step 4: In this last step you need to choose a cover photo for your reel to be displayed before it actually starts playing. Add a caption tag people and you can also add a location if required. Once you are fully satisfied with how your Instagram reel looks, tap share and the reel would be shared to your reels section.

Tips and tricks to make the best Instagram reels:

  1.     Draft unique content on reels: People look for unique content on Instagram. They always need something new and fresh on their feed rather than the same trend running for the thousandth time. Hence try drafting content that is unique. Use your creativity to make compelling videos to hook your audience.
  1.     Use in trend audios: Though your content should be unique, using popular trends audio is vital to get more views. People search for trending audios and hence you should never hesitate in hopping on trends. Try giving trends your own point of view and design.
  1.     Optimize your reels with keywords and hashtags: Reels do best when they reach the explore page. Explore page houses all the top reels for that day. But how do you do this? Simply by using keywords and hashtags in your reels caption to come in the results section whenever that popular keyword is searched for.
  1.     Improve your replay ratio: Replay ratio is vital to reach the explore you page. Try putting up informative or content that is required to be heard twice. People have to replay such content and thus improve the engagement and response on their Instagram reels.


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