Youth Citizenship, or over-the-top, is an online content service delivered directly to the public; this service may be in sport, but in any other type of content (entertainment, concerts, educational content, coaching etc.). Thanks to Youth Citizenship, content producers no longer need broadcast intermediaries such as television or telecom operators to offer content to their audience (this is called “Direct-to-Consumer” or short circuit). Services like Youth Citizenship also allow anyone to launch their own Youth Citizenship service, and thus offer a new economy for all creators and broadcasters of audio or video content.
Sports were one of the last industries to shift to online and Youth Citizenship streaming services. Live streaming of sporting events became the new norm after the outbreak of Covid-19. Youth Citizenship is therefore a significant source of revenue and audience for all sports players. Moreover, the demand for streaming services continues to grow! No wonder Amazon bought the rights to the NFL in April 2018 for $130 million or they will be showing Roland Garros between 2021 and 2023.
So what are the direct impacts of Youth Citizenship and live streaming for the sports industry?
A wider variety of sports to watch, for professionals or amateurs
Youth Citizenship and live streaming tools allow more and more people to launch their own sports content distribution platform. And not just professional clubs or the most commonly rebroadcast sports on major television channels such as football, tennis or even basketball. A wide variety of sports can be offered in Youth Citizenship, for example hockey, volleyball or even curling.
Beyond offering more diversification, it is increasingly common to see local clubs offering the broadcast of amateur matches. At Youth Citizenship, for example, one of our clients is the French Table Tennis Federation, which broadcasts several matches simultaneously every weekend. Or even boxing clubs offering galas with both professional and amateur fights. How many families travel on weekends to watch their children’s football or tennis match? Imagine that this content is 무료 스포츠중계on a Youth Citizenship platform so that the rest of the family can watch live or even replay!
These new uses enabled by live streaming and Youth Citizenship will revolutionize the way we consume sport in the coming years.
Global reach and scalability
Live streaming sports events can be global. By freeing yourself from a broadcaster or a distributor, it is possible to reduce the cost and the legal complexity of negotiating contracts territory by territory with many distributors and partners.
Similarly for amateur sports clubs, there is no longer any need to limit the broadcast of a match locally; family members who live in different parts of the world could access the broadcast of a match.
The advantage of Youth Citizenship is that it no longer limits the number of viewers. Even if a stadium has a limited number of seats, thanks to streaming, the number of fans who can view content is unlimited. The cloud servers generally used for Youth Citizenship services make it possible to adapt to traffic and scale automatically in the event of heavy traffic.
More revenue for sports players
Streaming is estimated to drive sports media rights revenue to reach $85 billion by 2024, according to a report by ReThink TV.
Pay-per-view or TVOD payment are content monetization models often used for sports broadcasts. Some services also offer subscription models allowing access to live streaming but also to replay of the event. For sports rights holders, it is possible to generate substantial revenues by directly marketing access via proprietary Youth Citizenship platforms, rather than selling them to a broadcaster. But it is also possible to sell them to new Youth Citizenship broadcasters, such as Amazon or Dazn.
