Blogging for business is one of the easiest and most effective ways to increase profits. That’s a big claim so let me back it up and share with you some business blogging tips.
Business Blogging Tips to Win Business
How do people find things nowadays? Google. If I was traveling to London on business and I wanted to find a restaurant for the evening, I would type “London’s best Indian restaurants” into Google and then click on the search results. Plumbers, lawyers, hairdressers, shipping companies – whatever I’m looking for, I, and many others, Google it. Even if I already know the company, I still check it out.
The internet has changed the way people buy. Shoppers are much more informed and they enjoy this power. This has very important implications for you as a business person. First, if shoppers don’t find you online, you’re effectively invisible. They will not come and find you. In fact, they may know your physical location, but they won’t contact you unless they know more about you. Second, if they find you, you need to make an impression and send them the right message.
Business blogging can help you in both of these areas. Google loves blogs. They do well in search engine rankings so making sure that you DO blog is my first tip. Here are my other business blogging tips for winning business:
create blog posts using keywords that people type when searching for your type of business
ensure that your posts have search engine friendly URLs. In WordPress I suggest you set Permalinks to /%category%/%postname%/, and use keywords for your categories
Let your personality emerge – people buy people! Blogs are a great way to build credibility and trust but in a more personal way than your ‘formal’ website
talk about your customers or clients – testimonials without them showing up as a promotional tool
set up automatic posting to social bookmarking sites
provide links to your blog from your main site and from content you create on other sites (like EzineArticles!)
The best WordPress plugins can transform your business blog and automate many promotional tasks.
Business Blogging Tips To Increase Business
A business blog is a great way to increase business from existing customers.
as mentioned above, talk about your clients on your blog – everyone loves to read about themselves
use feedburner to make it easy for people to subscribe to your blog – and email your posts to others
be a community resource – you don’t have to just talk about yourself. Attract people to your blog by publishing events in the community.
encourage comments and discussion around your posts
give special offers to blog subscribers
Business blogging should be an important element in your overall marketing approach. In most markets, shoppers want to look beyond formal and formal looks and better understand the people they are dealing with. Blogging allows you to have a rounder, more accessible face.
I strongly advise you not to look at your blog in isolation. This should be part of an integrated approach that includes social marketing sites like Facebook and business networks like indian tech blog. This is especially the case where you are selling a service.
The problem with the service is that I can’t touch and feel it. I don’t know what I’m getting until I get it. That means, for me as a buyer, the risk is greater. The more I know about you, the lower the risk. Social sites give you another opportunity to convince and build your credibility.
So my final business blogging tip is: integrate your blog with your profiles on social sites.
