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7 Easy & Effective Marketing Ideas for Real Estate Business

The real estate business has undergone a dramatic upheaval during the last few decades. Whether you’re just getting started in real estate or have been in the industry for a while, you’ll need effective and efficient real estate marketing ideas to promote your listings and generate more leads.

Realtors are constantly competing in the real estate market. There’s a lot of competition out there, and you want to be the one that clients choose to represent them.

This article will assist you if you’re having trouble navigating the real estate digital marketing landscape. We’ll walk you through some of the easiest and most effective real estate digital marketing ideas for 2022, so you can grow and gain more clients online.

Why is Marketing Important for Real Estate Businesses?

Many real estate businesses nowadays underestimate the importance of internet marketing in the real estate industry. Digital marketing not only raises brand recognition but also helps businesses to stand out among competitors.

Real estate businesses must stay on top of how new purchasers use the technology available for property search. With the growing number of digital platforms and consumers, real estate developers must create and implement a comprehensive real estate online marketing strategy to establish an online presence. Real estate marketing gives businesses an advantage when it comes to boosting sales.

We’ve put up a list of the top 7 marketing for real estate businesses that will help them succeed!

1. Create a Website for Your Business

A website should be a necessary part of your real estate marketing strategy. As a real estate business, you can profit from a website by increasing awareness, generating quality leads, boosting reputation, and maintaining complete control over the content you publish.

Owning a website is similar to having an office in the online world. It’s a one-stop destination where your clients can get up-to-date information on your real estate company. You can utilize your internet platform to promote properties, provide consulting, and discuss your experience as a real estate agent or business. Don’t forget to include your contact information and links to your other social media accounts.

2. Invest in Real Estate Photography

If you don’t have great images, it will be hard to sell the property. If you want to sell the property quickly, the first thing you need to do is invest in professional photography. A picture is worth a thousand words, but it’s worth thousands of dollars in real estate.

One of the most effective real estate marketing techniques is photos, which are the first element property buyers expect to see when viewing a listing. The quality and sharpness of your photographs have a big impact on whether users choose to browse your listing or scroll past it. It must portray a high-quality space using professional standards such as a wide-angle lens and thorough photoshop editing.

3. Promote Listings Through Videos

Photos are fantastic for promoting any product or service online, but videos are much better! A well-produced video helps you convey information without becoming overpowering or complicated. As a result, real estate video marketing are an excellent tool for marketing your real estate company.

You can do virtual open house visits and AR/VR virtual tours through services like Google Tango and Matterport. You can also live stream auctions, show off the neighbourhood, review the real estate market with a local expert, offer advice to home buyers, and exhibit your IDX listings, to improve brand awareness and presence online.

4. Encourage Referral Programs

Investing in a referral system is one strategy to grow your online real estate marketing efforts. When it comes to marketing, referral schemes are the best. This strategy is used by many businesses to promote their brands.

Try incorporating referrals into your email signature for better reach. If that seems too far-fetched, you could always ask for a referral. Once you’ve managed to make a few successful sales, build that connection with your clients and ask them to refer you to their contacts. 

You may also consider offering something in return for references. It may be an Amazon gift card or any other lucrative return gift. Whatever it is, come up with a unique idea to pitch your listings to customers, and then make sure you treat everyone fairly.

5. Create a Local Google My Business Page

Buyers frequently use local business listings to locate recommended businesses, so make sure your real estate business is included in these listings. Begin with the big ones, such as Google My Business; creating a local business profile on Google for your real estate marketing is highly recommended. It is also recommended to use the right keywords on your business website.

You can also look for business directories specific to your area or location. There are many business listing websites to choose from. Choose the ones that are well-known and popular among your targeted audience. The authority and credibility of your website will be increased for search engines if business directories are linked to it.

6. Leverage Social Media Marketing

If you want to have an online presence, you need to have your name appear frequently and in the correct positions. Social media is an ideal platform for reaching out to millions of people and promoting your business. If you haven’t already, make social media a part of your real estate marketing strategy.

You can perform live video tours of newly listed properties. If people don’t watch the live feed on Facebook, the video will remain on your profile, where it may still be viewed and appreciated. On Instagram, you can welcome and congratulate new property owners. It makes them feel great, and it allows you to connect with your clients more personally, making the whole process more effective.

7. Associate with Influencers

Engagement, content, and communication are essential aspects of real estate influencer marketing. If you already have strong content on your real estate website, you may team up with an influencer to create a social media campaign to broaden your online presence.

There are several influencers in the real estate sector. It’s your task to find the right influencer on the right platform with whom you can collaborate to promote your business. It is an excellent technique to generate leads since you may reach thousands of potential buyers without waiting years to establish a large brand identity.


There are numerous ways to market your business, and you must determine which method works best for you and your locality.

With new and powerful real estate marketing strategies, you may quickly transform and grow your business. If you want to draw more attention to your listings, try out some of these easy and effective ideas to discover which ones work best, and then figure out how to improve them for even better results.

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