Social media is vital for any real estate agent in the current market. With so many websites and resources you can use, it can also be a challenge to figure out where to start. This blog post will give you five tips on how to become a successful real estate agent profile, personal brand, and business on social media.
Of course, starting anything new is a bit difficult at first. You might already have a business plan, but it is still the beginning. So, use these tips to create a personal brand for yourself on social media so that you can share your thoughts on each platform.
1. Build with People You Already Know
It can be difficult to get new friends and followers on your real estate social media page if you rarely use them. One of the best things you can do is just ask some of your friends who are also real estate agents for their connections.
The best way to do this is by creating a group text with a few of your closest friends who are also real estate agents. Invite them to attend a workshop, tour, or general meeting that you are holding.
They will get an opportunity to meet other agents in your area and also get a feel for your personality and how you run your business. In addition to that, they could connect with people they know and recommend you as a real estate agent. So, start with people you already know, and then build from there. If your friends are successful, most of their connections are just as successful.
2. Be Consistent with Your Posts
Posting on the same day of the week and at the same hour is always a smart idea. This will allow you to build consistency in your posts. Instead of posting once a week, start and post at least three times a week. Also, make sure that you are posting high-quality content every time.
Take pride in what you do and show it off! The more consistent you are with your posts and your social media presence, the more people will see it. It also allows everyone to know when you are posting, so they can plan for what you have to say.
That is the whole point. You want to build a relationship with your followers and new connections by showing that you are interested in what they have to say and letting them know when you post so that they can see it.
3. Follow a Schedule
Schedule the times of your posts onto paper or in your calendar. You want to make sure that you post at set times so that it is easy for your readers to see. You can also build this into your daily routine so that everything is planned out.
By following a schedule, you are showing the world how you are organized and prepared for the day. It shows your followers what type of person you will be on social media and establishes yourself as someone who is presenting information in a way that they will find useful.
A schedule also allows you to see what kind of content is trending and will be the most popular. This, in turn, can help you determine what times work best for your posts. Also, social media works better when it is planned out, so keep that in mind as well.
4. Like and Comment on Other Agent’s Posts
In addition to following a schedule with your posts, it is also important to interact with other agents’ posts on a consistent basis. At the very least, check out their pictures. You don’t have to like everything that you see, but you at least have to acknowledge that you saw it.
It is important that you do this not only for other agents’ posts but for your own as well. If you are sharing a post about a property, make sure to like it on your page.
This will help build consistency with your followers and gives them something to talk about. Interacting with your posts is also a great idea. If you post something and no one sees it, did you post it?
5. Use Quality Graphics
Social media is all about images and graphics. Each platform is different and has different designs for its images. All of the platforms are visual so make sure that your photos are top quality.
Even if your written content isn’t great or doesn’t provide enough detail, this will keep your audience interested in what you have to say. These are just a few tips that a real estate agent can use to start up on social media. The point is that you are not only marketing your business but also yourself as a person.
If people know you as an awesome person who is energetic and loves what he does, then they will want to follow you! The quality of your graphics and content speaks volumes, so let it be known who you are in this business.
Conclusion
Real estate is a people-oriented business, so being social and creating a personal brand are vital. You can’t expect to get clients by simply having a business card and posting on sites with the rest of the pack. Use social media to build relationships on each platform and boost your brand as well.
In that way, you can make more connections because they know you, know what you do, and know how much you care about your work. This will help them find their dream home within their budget and in the right location.
Be personal, understand that you are working with people and not robots, and show them that you will be trustworthy and dependable. This personal brand will help establish yourself as a business owner, which is what you want to be known as. It takes time, so don’t expect to have it built after one day of work.
