How to Hire a LED Van For an Advertising Campaign in North India?

Advertising is usually a non-personal way of reaching out to a large audience. It is a marketing communication tool that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message.

Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, and television, and new media such as search results, blogs, social media, or LED vans.

Today, in the competitive landscape, competitors are finding new ways to engage maximum audiences and to perform better than the competition. Mobile Van Advertising has become a good option to make advertising stand out in these times when people are taking new risks and exploring better options.

Here, an LED display screen is kept on a mobile van that moves around different areas and advertises the products and services of the clients. Advertising through LED VAN helps out in reaching the most suitable audience for the specific event. 

FEATURES OF LED VAN ADVERTISING-

• Fully computerized control system
• An in-built electricity backup system
• Better quality speakers with good audio quality
• Easy to ride and drive
• Better accessibility 
• Coloured led display for maximum visibility 
• Air-conditioned 
• Mobile control options  

WHY OPT FOR LED MOBILE VAN ADVERTISING- 

• After the pandemic subsided, people began to go out more, and LED displays often attract more attention than plain boring formats. Because of their uniqueness, moving mobile vans with live videos will capture the attention of a larger potential audience. Many event management companies in India provide their services, and Cynor Media is one of those that offers LED mobile van advertising in Chandigarh.
• LED van advertising provides a better sales opportunity to increase customer base and sales in the long run. 
• The mobility of led vans helps new companies to advertise their businesses in strategic locations that will produce a higher RETURN ON INVESTMENT.
• LED mobile van advertising allows businesses to reach out to customers in areas where traditional marketing methods such as newspapers, hoardings, TV, radio, and magazines cannot.
• LED VAN ADVERTISING helps to grow your business, bright LEDs attract more people from different age groups and with different interests. it will eventually create a more diverse customer base. 
• LED van advertising is a highly researched and data-driven approach. Mobile Van Advertising is based on extensive market research.

HOW TO MAKE BEST OF LED VAN ADVERTISING- 

• Choose bright colours
• Opt for a prime location 
• Play music according to event and location. 
• Making the sure size of led hoarding is apt.
• Take service from some event management companies ;
• Opt for a definite strategy. 
• Do extensive research before making a marketing decision.
• Have an experienced team to pull out the whole campaign. 
• Be very very responsible while choosing the best time to launch the whole campaign. 

COST-

Mobile vans for rent are more affordable than other methods of advertising. It will be an excellent investment for your company if you have an LED van. You can use it to transport your goods or even employees while doing advertising via the LED vans.

The monthly cost ranges between 2k and 2.5 lakhs, depending on the type of van, event, and time period. 

THE PROCESS- 

1. STRATEGISE: The first step before launching the campaign is to start by framing an entire strategy regarding the project. It is best advised to frame all the goals beforehand and then divide the entire project into smaller goals.
2. DECISION MAKING: the team should do market research before launching the campaign via mobile van advertising. Market research involves getting information regarding the kind of customers and the market the campaign will target.
3. BUDGETING: The next step is to decide on the budget and to see if the company can find out options within the budget. In India, the services are somewhere between 2k – 2 lakh depending on the type and time. Remember, setting an under budget is as dangerous as going over budget.
4. SERVICE RESEARCH: it is best advised that after framing the budget the executive should go through multiple service l providers and see if they fit in the budget slab that has been appropriated to them. 
5. EXECUTION: the last step is to execute the whole program and wait for the result. 

CONCLUSION-

It’s been always said that the winner is not someone who waits for the opportunity but someone who makes the best of existing circumstances.

In this competitive world choosing the mobile van advertising mode over other options is the most viable decision that any company should make, be it a new budding one or any other already existing one. 

There are some really good companies that offer LED Van Advertising in Chandigarh; before deciding on one all options should be considered .